Grow Your Business With Promotional Merchandise
Small businesses face a lot of challenges when it comes to company exposure and brand recognition. Most businesses who have utilized promotional products report seeing benefits when it comes to sales of goods and services. If you have not yet tried this approach to marketing your company, here are some compelling reasons to give it a go.
Promotional Items Increase Brand Recognition
When surveyed, half of people admitted to using promotional products they had been given on an almost daily basis. This is a great way to get potential customers to remember you.
Giving out freebies doesn't necessarily yield instantaneous results. But sooner or later, the recipient may need the type of goods or services you provide and you want to make sure that they think of your company first. If they have seen your business' name or logo almost every day then you are likely to be at the forefront of their mind.
You Can Increase Customer Loyalty
Small promotional gifts can help when it comes to retaining business too. Partly, this is for similar reasons to the previous point. Seeing your brand name on a regular basis will guarantee that they think of your business when they need it most. But there is another good reason too.
There is a strong correlation between receiving a free gift and how positively customers view a business. In fact, it is estimated that customer satisfaction rises by fifty percent when they are given a promotional item, even if the gift itself is very small.
Cost Effective Marketing
Purchasing products to promote your company is cheaper than you would expect, and you are likely to see a very good return on your investment. Similar marketing ploys such as business cards do not compare, as people are much more likely to retain and use something which is tangible.
Some suggestions for budget friendly items to promote your brand include:
* Magnets
* Stationary
* Canvas bags
* USB accessories
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The product you give away should ideally reflect either your brand or your target market. For instance, if your demographic is teens and young adults, a USB stick will be well received (particularly if your company is in the technology industry). On the other hand, the marketing ploy will be less effective for targeting the elderly population.
Small businesses need to be creative when it comes to building a brand. Promotional gifts are a great way to get your name out there.